Recently, the Australian government unveiled its "world-making" reforms in social media, allowing users to opt out of the algorithms of these platforms. This initiative, called "My Feed, My Way," could be a turning point in users' experiences of social media.
A Journey Back to Social Media's Past
A person who recently tried this feature curiously recalls the year 2012, when the internet had not yet been submerged in advertising and algorithms. They turned off their algorithm for 24 hours and faced a world different from what they know now. During this time, they saw a video on Instagram of a woman randomly picking up a bucket of termites on a Chinese train, and this astonishing scene caught their attention.
Are We Really Returning to Ourselves?
This experience suggests that perhaps users are seeking a simpler and less complicated experience. In today's world, where every click and every like has turned into a commercial goal, these reforms could allow users to free themselves from advertising chains and return to the genuine enjoyment of online content.
But can these reforms truly bring about profound changes in user behavior? It may still be too early to answer this question, but what is certain is that for years, users have been seeking to determine what content they want to see.
Considering that this initiative could become a global trend, it remains to be seen whether social media will respond to these changes or not. Are we on the brink of a new revolution in the world of social media?
